Journalism, Transmedia and Design Thinking (within Mobile Devices)
Presentation by Ana Serrano Tellería, Associate Professor, Universidad de Castilla-La Mancha, Spain.
Please note that date and time may be subject to change.
Sted: Pilestredet 48, S141 Dato og tid: mandag 8. april 2019 kl. 14.30 - 16.15
Outstanding challenges in Journalism are centred on business models; changing audience’s practices; declining audiences of print sales and the access to media by its homepage; mobile first acclaimed strategies; the ever-changing algorithm parameters of Social Media that directly affect the access and distribution of media content; the increase relevance of personalization in content and channel distribution – mobile applications, podcasts, messages, newsletters, etc. (Doctor, 2016; Hazard Owen, 2016; Lichterman, 2016); the inherent and outstanding differences between media ecologies, ambient and technological environments (Wang, 2016); the need to recover core values of journalism like ethics, quality, credibility and transparency, in relation to start-ups, crowdsourcing and entrepreneurial successful initiatives; the notion of ‘news as a product’ (Bilton, 2016); and the balance between ad-blocking, native and sponsored advertising and content.
Thus, essential individual traits, skills and mind-set, the future of journalism is foreseen in the form of professionals who (alone or in collaboration) are able to monetise content in innovative ways, connect to its publics in interactive new formats, grasps opportunities and respond to (and shape), its environment. Then, the abilities needed are: Produce on multiple platforms, understand the economics, build your brand, master match (filter, organize), clean and copy (curate), learn basic coding, know your audience and engage on social media (Albeanu, 2015; García, 2015b; Gourarie, 2015; Harding, 2015; Kramer, 2015; Klein, 2015; Levin, 2015; Parker, 2015; Peer, 2015; Powers, 2015; Rajan, 2015; Stern, 2015; Sterns, 2015). In this sense, transmedia narratives for journalism is an emerging field work in progress with enormous potential ahead.
By adapting the Design Thinking approach to the journalism field, this research project aims to introduce a new way of examining journalism that allow to capture the affective, paradoxical and spontaneous features (Deuze, Witschge; 2015) of the emerging initiatives and the digital, mobile and online ecosystems as well as capturing the holistic experience of the user experience because it employs the principles of design both to the physical process as well as to the way of thinking to solve extraordinarily and persisting difficult challenges in a system of organizations. In the Media Life (Deuze, 2012), the Design Thinking approach would capture the specific aspects and features related to the interface design and the creation of content, genres, formats and models; the affective and rational considerations and descriptions of the media as artefacts, activities and arrangements as well as the user behaviour between actions and affordances, animations and performances (Serrano Tellería, 2016). Therefore, this approach would capture the specific aspects and features related to outstanding differences between the media ecologies and its technological environments.
Ana Serrano Tellería is Associate Professor at the Journalism Faculty of University of Castilla La Mancha (Spain) and Postdoctoral Researcher in LabCom.IFP at University of Beira Interior (Portugal), DIGIDOC at Pompeu Fabra University (Spain), IN_DIGITAL MEDIA at Carlos III University (Spain) and MESO at San Andrés University (Argentina) and Northwestern University (EEUU). She has focused her research on Cross/Multi /Transmedia Studies; On/Off Line Communication & Journalism; Design & Interfaces; Mobile Devices (& Privacy) and Performative & Visual Arts. She has 75 publications in these fields, and her latest book was ‘Between the Public & Private in Mobile Communication’ (Routledge, 2017). She has obtained relevant national and international grants and several prizes like the Extraordinary Ph.D Award due to the creativity, innovation, relevance and impact of her Ph.D and publications related. She has worked as artist-performer (actress, stage direction), cultural manager, journalist, manager of research and international cooperation projects and media consultant; activities that she keeps carrying on, specially, being consultant for media innovation laboratories. She has two Masters (full grants): Innovation Management; Theatre and Performing Arts. She has been requested as reviewer for SAGE, IGI Global, ICA, IAMCR, etc. She will be a visiting scholar from April-July 2019 at Media Studies Department in the University of Amsterdam.